NEW Dogwood® Densified Hardwood Flooring

Love Your Floor As Much as Your Dog™ with innovative, virtually pet proof flooring!

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Hardwood Flooring Made in the USA

Bruce® brand has stood for quality wood flooring in America for over a century. You can select from solid hardwood flooring or engineered hardwood in up to eight species, including red oak, white oak, hickory maple, and more. Plus, choose from a wide color palette with different finishes ranging from traditional and smooth wood finishes to wire brushed and hand scraped hardwoods. You can even pet-proof your flooring with our new Dogwood Collection.

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Instantly Visualize Flooring Options in Your Home

Our flooring visualizer is easy to use. Just upload a photo from your phone to the Bruce Room Designer to instantly envision our range of colors and finishes in your space. So, stop wondering how a type of hardwood flooring will look in your home. Now you can tell for sure!

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Celebrate the Natural Beauty of Wire Brushed Wood

Brushed Impressions™ durable engineered hardwood planks combine a wire-brushed, rustic wood charm with a slightly weathered surface texture that resists stains and scratches. The distinctive oak floors come in wide planks ranging up to nine inches.

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The Pro Center

Resources, education, and tools specifically designed for flooring professionals. Get valuable tips and insights into installing hardwood flooring to make your job easier and your customers even happier.

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Get Valuable Insights on Hardwood Flooring

dundee solid oak flooring inviting warmth dining room scene


Why Choose Solid Wood Flooring

You have lots of flooring options — vinyl, luxury vinyl, laminate, stone, tile, and concrete. So, why choose solid wood flooring?

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stack of prefinished hardwood flooring planks


Prefinished vs. Unfinished Hardwood Floors

When it comes to prefinished and unfinished hardwood flooring, both have their pros and cons. We’ll help you wade through each flooring option to see which will work best in your home.

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Bruce Barnwood Living barnwood flooring in Split Rail room scene


Why Oak Flooring is America’s Favorite Hardwood

Oak flooring continues to lead the pack when it comes to hardwood flooring. But why do Americans choose this wood species as a wood flooring of choice when other species like maple, hickory, cherry, walnut, and birch are available?

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Say Hello to #BruceFlooring

Show off your new space or hardwood flooring on social media with the tag #BruceFlooring or @bruceflooring for a chance to be featured on our website.