NEW Dogwood® Densified Hardwood Flooring

Love Your Floor As Much as Your Dog™ with innovative hardwood flooring that’s virtually pet-proof!

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Say Hello to #BruceFlooring

Show off your new space or hardwood flooring project on social media with the tag #BruceFlooring or @bruceflooring for a chance to be featured on our website.

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American Hardwood Floors

Bruce® brand has stood for quality hardwood flooring in America for over a century. You can select from solid hardwood or engineered hardwood flooring in up to eight species. Plus choose from a wide color palette with different finishes ranging from traditional and smooth wood to wire brushed and hand scraped hardwoods. You can even pet-proof your hardwood flooring with our new Dogwood Collection.

Shop Our Hardwood Flooring

Instantly Visualize Wood Floors in Your Home

Our flooring visualizer is easy to use. Just upload a photo from your phone to the Bruce Room Designer to instantly envision our range of real hardwood flooring colors and finishes in your space. So, stop wondering how a hardwood will look in your home. Now you can tell for sure!

Visualize It

Celebrate the Character of Wire Brushed Hardwood Flooring

Brushed Impressions™ durable engineered hardwood planks combine a wire-brushed, rustic wood charm with a slightly weathered surface texture that resists stains and scratches. The distinctive oak grain comes in wide planks ranging up to nine inches.

Explore The Collection

The Pro Center

Resources, education, and tools specifically designed for flooring professionals. Get valuable tips and insights into hardwood installation to make your job easier and your customers even happier.

Go To The Pro Center


Real hardwood flooring from top to bottom. Available in oak, hickory, and maple.

Browse Solid Hardwood Flooring


Increased durability from multiple layers with a real hardwood veneer. Enjoy even more hardwood species in an array of finishes like hand-scraped.

Browse Engineered Hardwood


Step-by-step instructions and supply lists on how to install hardwood flooring.

See Hardwood Installation Instructions


Select from thousands of shapes and species to add a finishing touch to your hardwood flooring.

Browse Products


Keep you hardwood floors looking new with hardwood floor cleaner and other wood care products.

Browse Hardwood Floor Cleaners


Don’t let minor blemishes and scratches detract from your hardwood flooring. Our touch-up kits make them look like new.

Browse Products

Not Sure Where To Start?

  • Laptop with notebook, color swatches, and other items  to present choosing hardwood flooring
    How To Choose the Best Hardwood

    Looking for the best hardwood flooring? Let us help you prepare to choose the best wood flooring for your lifestyle and space.

    Read Article
  • Image of solid hardwood and engineered hardwood to show the difference
    Solid Hardwood vs Engineered Hardwood

    What exactly are these two types of hardwood flooring and how do they compare?

    Read Article