AHF Products’ COVID-19 Update to Our Valued Customers – Learn More

NEW Collection

Each color, texture and species with its own story.

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NEW LifeSeal Rigid Core Flooring

Beauty Designed to Last a Lifetime

Explore The Collection

NEW Floor Visualizer Tool

See our floors in your space in seconds.

Visualize It!

Authentic American Craftsmanship Since 1884

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Need New Flooring For Your Home?

When it comes to your new constructions or remodeling, you can count on Bruce for any and all of your hardwood flooring needs! With hundreds of hardwood products to choose from, we’re sure you’ll find the right kind of hardwood flooring for your space. Let Bruce be your one stop shop for floor care and installation. Be sure to visit our pro’s guide for frequently asked hardwood flooring questions.

READ THE ROOM GUIDE

Are You a DIY-er?

Great News! Most of our hardwood flooring is assigned an Installation DIY-Level.

The Pro Center

Resources, education, and tools specifically designed for the Professional.

Go To The Pro Center

SOLID HARDWOOD

Homogenous; hardwood from top to bottom.

Browse Solid Hardwood

ENGINEERED HARDWOOD

Layered; wood top and backing with a strong stable core.

Browse Engineered Hardwood

INSTALLATION INSTRUCTIONS

Step-by-step instructions and supply lists.

See Installation Instructions

Not Sure Where To Start?

How To Choose the Best Hardwood
Looking for the best hardwood floor? Let us help you prepare to choose the best hardwood floor for your lifestyle and space.
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Solid vs Engineered Hardwood
What exactly are these two types of hardwood and how do they compare?
Read Article

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Solid Hardwood

Engineered Hardwood

Rigid Core

Collection

Color

Floor Care

Installation

HOW TO SPECIFY HARDWOOD