Dogwood® Densified Hardwood Flooring
Love Your Floor As Much as Your Dog™ with innovative, virtually pet proof flooring!
Learn MoreEmbrace the Gentle Touch of Engineered Stone Flooring
Experience Comfortstone™. We’ve combined durable engineered stone construction with designs influenced by nature to create a floor that offers a perfect balance of beauty, comfort, durability, and low maintenance.
Explore The CollectionVisualize Flooring Options in Your Home
Our flooring visualizer is easy to use. Just upload a photo from your phone to the Bruce Room Designer to instantly envision our range of colors and finishes in your space. Try it today!
Visualize ItGet Valuable Insights on Hardwood Flooring

Why Choose Solid Wood Flooring
You have lots of flooring options — vinyl, luxury vinyl, laminate, stone, tile, and concrete. So, why choose solid wood flooring?

Prefinished vs. Unfinished Hardwood Floors
When it comes to prefinished and unfinished hardwood flooring, both have their pros and cons. We’ll help you wade through each flooring option to see which will work best in your home.

Why Oak Flooring is America’s Favorite Hardwood
Oak flooring continues to lead the pack when it comes to hardwood flooring. But why do Americans choose this wood species as a wood flooring of choice when other species like maple, hickory, cherry, walnut, and birch are available?
Say Hello to #BruceFlooring
Show off your new space or hardwood flooring on social media with the tag #BruceFlooring or @bruceflooring for a chance to be featured on our website.