NEW Dogwood® Densified Hardwood Flooring

Love Your Floor As Much as Your Dog™ with innovative, virtually pet proof flooring!

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Say Hello to #BruceFlooring

Show off your new space or hardwood flooring on social media with the tag #BruceFlooring or @bruceflooring for a chance to be featured on our website.

Hardwood Flooring Made in the USA

Bruce® brand has stood for quality wood flooring in America for over a century. You can select from solid hardwood flooring or engineered hardwood in up to eight species, including red oak, white oak, hickory maple, and more. Plus, choose from a wide color palette with different finishes ranging from traditional and smooth wood finishes to wire brushed and hand scraped hardwoods. You can even pet-proof your flooring with our new Dogwood Collection.

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Instantly Visualize Flooring Options in Your Home

Our flooring visualizer is easy to use. Just upload a photo from your phone to the Bruce Room Designer to instantly envision our range of colors and finishes in your space. So, stop wondering how a type of hardwood flooring will look in your home. Now you can tell for sure!

Visualize It

Celebrate the Natural Beauty of Wire Brushed Wood

Brushed Impressions™ durable engineered hardwood planks combine a wire-brushed, rustic wood charm with a slightly weathered surface texture that resists stains and scratches. The distinctive oak floors come in wide planks ranging up to nine inches.

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The Pro Center

Resources, education, and tools specifically designed for flooring professionals. Get valuable tips and insights into installing hardwood flooring to make your job easier and your customers even happier.

Go To The Pro Center


Real wood from top to bottom featuring in oak, hickory, and maple hardwoods. Select from a variety of finishes and looks to capture the right style for your home.

Browse Solid Hardwood Floors


Increased durability from multiple layers with a real hardwood veneer as the top layer. Select from up to nine wood species in an array of finishes like hand-scraped, distressed, wire-brushed, and more.

Browse Engineered Hardwood


Step-by-step instructions and supply lists on how to install your hardwood flooring.

See Hardwood Installation Instructions


Select from thousands of shapes and species of wood molding and trim to add a finishing touch to your real wood floors.

Browse Products


Keep your floors looking new with hardwood floor cleaner and other wood care products.

Browse Hardwood Floor Cleaners


Don’t let minor blemishes and scratches detract from your wood floors. Our touch-up kits make them look like new.

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Read Our Blogs for Advice on Hardwood Flooring

  • Laptop with notebook, color swatches, and other items  to present choosing hardwood flooring
    How To Choose the Best Hardwood

    Looking for the best hardwood flooring? Let us help you prepare to choose the best wood flooring for your lifestyle and space.

    Read Article
  • Image of solid hardwood and engineered hardwood to show the difference
    Hardwood vs Engineered Hardwood

    What exactly are these two types of wood floors and how do they compare?

    Read Article