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Love Your Floor As Much as Your Dog™

Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you.

Hardwood floors and pets can live in perfect harmony.

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Real Hardwood Floors – Worry-Free!

Now Available at Floor & Decor!

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The Benefits of Dogwood®

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Kid & Pet Friendly

Dogwood® densified wood flooring is our revolutionary, patent-pending process that creates “densified wood,” a pure 100% natural wood floor that is incredibly resistant to scratches, gouges and dents – and pet nails and accidents.

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Water-Resistant

Dogwood® densified wood flooring delivers water-resistant protection, protecting your floors from the occassional pet accident.

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Mold & Mildew Resistant

Our new Cleantivity™ antimicrobial coating technology inhibits the growth of bacteria, mold and mildew.

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Made in the USA

Best of all, Dogwood® densified wood flooring is hardwood flooring made right here in the USA.

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NEW Cleantivity™ Antimicrobial Coating Technology

Bruce® hardwood with Dogwood® technology features our Cleantivity™ antimicrobial coating technology which inhibits the growth of bacteria, mold and mildew and protects against odor, damage and discoloration that may be caused by mold or mildew.

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What is Densified Wood?

Our engineers have taken real wood, made by nature, and made it even better – actually doubling its denseness – simply by using a natural process of heat and pressure.

No chemicals. No additives. No fillers. No plastic. Just wood. Just better.

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RED OAK WOOD VS. DENSIFIED WOOD

Close Up of Red Oak VS Densified Wood

JANKA HARDNESS OF ORDINARY HARDWOOD VS. DOGWOOD™

Janka Hardness of Dogwood vs Ordinary Hardwood Chart

Case Studies

Dogwood® Proves Itself on Main Street – And on Your Street

Per Diem Restaurant with Dogwood Floors

Per Diem Restaurant

Lititz, Pennsylvania

“We probably had 50,000 people over the past year, so this floor gets a lot of traction. It looks as good as the day it was installed.  It was easy to install – we also put a bit of cushioning underneath so that it’s easy on our employees’ feet. It’s also super easy to maintain…easier than even LVT.”

– Joshua Funk, Owner

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DogSense Doggie Daycare with Dogwood Floors

DogSense Doggie Day Care

Lancaster County, Pennsylvania

“The flooring held up really well. Personally, I love the look of hardwood flooring and it’s my favorite in a home with dogs as it’s easy to clean, it ‘has character’, it’s timeless, and easy to put area rugs on top of it. Clean up is very easy!”

– Wendy Jordan, Owner

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