of product manufacturing in the USA
of our solid wood products are made with premium American hardwood
6 US Hardwood Flooring Plants
providing American jobs
The Bruce Story is an American Story
When something is made in the USA, what often comes to mind is quality—a trusted workforce, precision craftsmanship, premium materials.
Indeed, that’s exactly what you get when you choose Bruce.
We’ve been creating home flooring products right here in the United States for 100 years. Today, skilled craftsmen and women in 6 plants across the country produce our hardwood. Most of those USA-made products are harvested from the Appalachian Mountains, making Bruce our nation’s leading manufacturer of North American hardwood flooring. Appalachian-sourced wood is known for its clear grain, consistent color and excellent stability.
Our team is dedicated to transforming this quality hardwood into quality flooring for your home, using innovative processes to elevate the wood’s natural beauty and ensure board-to-board consistency.