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There are three main factors that will impact which floor you choose: the features of a floor, your lifestyle, and flooring costs.

You have many options when choosing a hardwood or laminate floor. To narrow your choices, explore the flooring features that determine what your floor will look like.


Hardwood Flooring Species from Bruce

Choosing the right hardwood floor for your home is a matter of personal taste. Trust your instincts as you consider the hardwood features that will match your decorating style.

Wood Species

Your selection of a hardwood floor begins with the wood species. The species determines a floor’s appearance and its durability.

Each wood species has a unique look that’s defined by its graining and other character marks like mineral streaks, burls, pin holes, and knots. Oak, for example, has well-defined variations in grain, while the graining in maple is more subtle.


Not all hardwoods are equally hard, so choose one that will deliver the durability level you need in your room. Hickory, oak, and maple have high hardness ratings that will provide extra durability.


The color of your hardwood floor is based on the wood species and the stain applied to the wood. Staining adds color to enhance the natural look of the wood and reduce the amount of natural color variations.


Texture impacts the character of your floor and complements the design style of your room.

  • Smooth for a classic, timeless look
  • Distressed for a country or rustic look
  • Hand-Scraped for any style – rustic to contemporary

Board Width

The width of the boards dramatically affects the overall look of the floor.

  • Strips (less than 3") – slender boards visually expand the size of a room
  • Plank (4" and up) – combines rustic charm and casual comfort
  • Random widths – perfect for a country retreat or an urban loft
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Laminate floors capture the authenticity and colors of real wood species, natural stones, and ceramics. Beyond woods and stones, laminate can also mimic unexpected materials like aged metals and precast cement.

  • Woods – everything from domestic woods and exotics to reclaimed, distressed, and hand-scraped looks
  • Stones – natural stone and slate looks
  • Trends – exciting designs that capture hard-to-get or expensive materials like aged metal, cement, and weathered wood

Board Width

Like hardwood, laminate boards come in different widths, so you can create the look you want for your room – whether it’s modern, traditional, or any style in between.

  • Planks (3") – adds contemporary styling
  • Wide plank (5" and up) – marries the look of vintage floors with present-day design influences
  • Random widths (3", 5", and 7") – captures rustic trends
  • Random lengths – creates a rich, custom look
Browse Laminate Flooring

Your lifestyle plays a big role in your flooring selection. Make sure to choose a floor that will stand up to your expectations.


Hardwood Hardness

Some species of wood are harder than others, which makes them more resistant to dents, dings, and natural signs of wear. Species like oak, maple, and hickory are highly durable, so they are excellent choices for “high traffic” rooms and busy homes.

Quality hardwood floors will last a lifetime with proper care. Be aware, however, since hardwood is a natural wood product, it will take on a distinctive visual character as it ages. Choose a more durable hardwood if you prefer less aged character.

Compare Hardwood Hardness


The finish is the surface coating that protects the hardwood floor from wear and scratches, and it also determines the gloss level. Bruce hardwood floors come in a variety of finishes. Choose one that suits your lifestyle.

Bruce Hardwood Finishes

  • Lifetime Finish – toughest finish with a nano aluminum oxide formula
  • Permion™ Finish – protects against extreme wear and traffic
  • Dura-Luster® Plus – resists everyday traffic, wear, soil, and stains
  • Dura-Luster® Finish – provides standard protection from soil, stains, and wear

You’ll find the type of finish for your floor on the product page or in the online brochure.


The finish coating is the top layer that adds durability and can add either a matte or polished look to a hardwood floor.

  • Low gloss – no shine, stylish, good for high traffic areas
  • Medium gloss – slight shine, hides wear and smudges
  • High gloss – creates a sophisticated look but shows wear more easily

While the coating can affect both durability and shine, the gloss level itself does not impact the durability or performance of hardwood.


Laminate is highly durable and less likely to scratch than hardwood. It’s an ideal choice for active homes with kids and pets.

Two features affect the durability of a laminate floor: the wear layer and the structure – or core.

Bruce Laminate Wear Layer

All Bruce laminate floors have the exclusive G3™ wear layer, which protects against stains, fading, scratches, and scuffs.


Laminate flooring has four layers: a wear layer, a design layer, an inner core layer, and a backing layer. It’s this layered construction which makes laminate floors so durable.

Bruce Laminate Structure

Bruce laminate floors are built around our exclusive Magnum HDF™ Core, which provides a stable foundation and barrier against spills and subfloor moisture. Bruce premium floors have a Magnum Plus HDF™ Core, which offers a more substantial feel and the solid sound of real hardwood.


The gloss or finish on a laminate floor enhances the design image. Choose the gloss level that complements your design style.

Bruce Gloss Levels

  • Low Lustre – a smooth sheen gloss that enhances the beauty of the design image
  • Low – a low gloss that gives the appearance of oil-rubbed hardwood
  • Medium gloss – a mid-gloss that is in between our low gloss and piano gloss
  • Piano – a high gloss formal finish that shines

Hardwood and laminate floors are available at a wide range of price points. What makes one floor cost more than another? Find out what influences pricing to understand the value of your floor.


Wood Species & Wood Demand

Hardwood costs are influenced by two main factors: the type of wood species and the high demand for wood in other industries.


  • Abundant American species, like maple and oak, are most affordable.
  • Less-abundant exotic hardwoods are more difficult to obtain, so they are higher-priced.


Hardwood is a prime raw material for

  • Flooring and trim
  • Truck manufacturing
  • Furniture and cabinetry
  • Industrial use: pallets, ties, crane mats, etc.

The higher the demand for wood, the higher the wood costs everywhere.


Within a species, price varies based on the grade of the lumber. Premium grades have a more refined appearance, with less color variations and fewer knots and mineral streaks.

Board Size

More raw lumber is needed to get unblemished boards that are longer and wider, so these size boards cost more than shorter sizes.

Specialty Finishing

Surface treatments like hand-scraping, color washing, distressing, or acrylic infusion (adds extra hardness to the top wear layer) add to the overall cost of a hardwood floor.


Board Thickness

Bruce laminate flooring is offered in several standard thicknesses, measured in millimeters – from 7.00 mm up to 12 mm. The thicker the board, the more substantial it feels underfoot. Also, thicker boards offer better sound absorption.

High Design

Today’s sophisticated laminate technology makes it possible to get beautiful visuals in exotic, expensive, or hard-to-get materials (like aged metal, weathered wood) in an affordable floor.

Bruce flooring designs are created through our exclusive Hi-Definition Print Technology™ with VTx™. This technology allows our designers to produce ground-breaking designs with brilliant detail.

Beveled Planks

Beveled planks are individually shaped to create a deep “V”-shaped groove on the edges of the planks. This beveled edge helps create a casual look, and hides subfloor imperfections.

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