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THE BRUCE STORY

Discover how Bruce, a brand of Armstrong, is committed to delivering floors with uncompromising quality and value.


MORE THAN A CENTURY OF QUALITY FLOORING

For over 100 years, our customers have trusted us to provide beautiful, long-lasting hardwood floors and stylish, durable laminate floors.

HARDWOOD

Quality Materials

High quality floors start with high quality materials. Most of our hardwood volume is grown here in the U.S. in the Appalachian Mountain range. The wood harvested from this area is known for its clear grain, consistent color, and excellent stability.

Over 70% of our wood products are made from premium and select grade hardwood to ensure we produce floors with fewer streaks, knots, and flaws.

Craftsmanship

We focus on maximizing quality, not volume.

  • Our milling processes produce straighter, flatter boards that fit together precisely, with fewer gaps between boards.
  • Our high tech production lines ensure stain colors are consistent through every cycle.
  • Our finishing systems achieve the perfect balance between showing the beauty of the hardwood and protecting it from wear.
  • Our rigorous inspections, featuring up to 75 checkpoints, guarantee that each strip and plank of Bruce hardwood flooring has passed our highest quality standards.
Browse Bruce Hardwood Flooring

LAMINATE

Stylish Designs

We are the style leaders in laminate. By staying on top of the hottest interior trends, our laminate designers know which trends to translate into the groundbreaking floors you want to bring home.

The creative vision of our designers is combined with high-definition imaging and advanced embossing techniques to produce floors with amazingly realistic looks and textures.

Value

Looking for a floor that meets your design dreams and stands up to your busy lifestyle? Say “hello” to Bruce laminate.

With Bruce laminate, you can get the look of popular, rare, or exotic hardwoods or natural stones in a floor that’s both affordable and practical. So relax and enjoy your beautiful floor – it’s designed for real life.

For premium quality, exceptional durability, and great value, Bruce laminate delivers.

Browse Bruce Laminate Flooring
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